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hologram trademark
A hologram trademark is a non-conventional trademark where a hologram is used to perform the trademark function of uniquely identifying the commercial origin of products or services.
In recent times holograms have been increasingly used as trade marks in the marketplace. However, it has traditionally been difficult to protect holograms as trademarks through registration, as a hologram was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertakings" (article 15(1)).
Despite the recognition which must be accorded to holograms trademarks in most countries in other fields of the art, the ''graphical representation'' of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different methods for dealing with this issue.
==Registration of hologram marks in different jurisdictions==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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